BD/Commercial Director - Syria Market Entry - Consumer - JN-012026-6919576

About Our Client

Regional conglomerate with a successful FMCG manufacturing business, one the leaders in their space.

Reporting to the CEO, this person will be responsible for;

Lead market re-entry strategy for Syria, defining and delivering a robust go-to-market and RTM model aligned with the Group's long term objectives.
Develop and execute the distribution strategy, including partner selection, contract structures, territory coverage and channel prioritisation across traditional trade, modern trade and wholesale.
Build and manage strategic local partnerships, negotiating distributor and sub-distributor agreements while ensuring compliance with local regulations and group governance standards.
Drive commercial planning and revenue strategy, setting realistic market entry targets, phasing growth and managing risk in a complex operating environment.
Establish frameworks, ensuring all commercial activities comply with Syrian laws, international trade regulations, sanctions frameworks
Act as the primary commercial interface for Syria, coordinating with internal stakeholders across supply chain, finance, legal and regional leadership.
Assess and develop business development opportunities, including potential investments, joint ventures and strategic alliances that strengthen long-term market presence (This will be phase 2 of growth in the long run)
Oversee market intelligence and competitive analysis, tracking pricing, category dynamics, regulatory changes and macroeconomic developments.
Build foundational operating structures, including processes, reporting cadence and performance KPIs to support sustainable growth.

Extensive experience in FMCG or large scale consumer businesses, with direct exposure to the Syrian market or responsibility for managing Syria from a regional or international hub.
Proven track record of setting up or re establishing markets, particularly in complex, high-regulation or post-disruption environments.
Strong understanding of Syrian commercial, legal and regulatory frameworks, including importation, distribution, pricing and compliance requirements.
Well-established local network, with credible relationships across distributors, trade partners, advisors and relevant authorities.
Strategic commercial mindset, capable of balancing long-term market building with near-term revenue priorities and risk management.
Experience operating with strong governance, comfortable working within multinational compliance structures and reporting standards.
Demonstrated patience and resilience, with the ability to navigate ambiguity, long lead times and evolving market conditions.
Commercially astute and opportunity-driven, able to identify and evaluate investment and partnership opportunities beyond core distribution.
Strong stakeholder management and negotiation skills, able to influence internally and externally at senior levels.
High integrity, sound judgement and discretion, critical for operating in a sensitive and evolving market context.

Competitive package with benefits.

Contact

Ali Nomani

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JN-012026-6919576