Credit Card Acquisition & Go-to-Market Manager

Riyadh Permanent View Job Description
Job Title: Credit Card Acquisition & Go-to-Market ManagerLocation: Riyadh/ KSADepartment: Cards & PaymentsReporting to: Head of Card ProductsAssignment duration: 12 months
  • Drive Growth : Create strategies to attract customers and grow the market
  • Collaborate, Innovate : Work with teams to optimize campaigns, launch products.

About Our Client

Our client is a globally recognised, large organisation in the financial services sector. They are a leading provider of payment solutions and are committed to transforming how consumers and businesses buy, sell, and interact.

Job Description

Acquisition Strategy Development

  • Develop and implement comprehensive acquisition strategies for core and co-branded credit card products, targeting diverse customer segments.
  • Analyse market data and customer insights to identify key acquisition channels, customer needs, and competitive positioning.
  • Create customer personas and refine acquisition strategies based on segment-specific needs, ensuring relevance and impact.

Go-to-Market (GTM) Planning & Execution

  • Lead the development of go-to-market plans for new credit card launches, ensuring a cohesive approach across all acquisition channels.
  • Collaborate with Marketing, Sales, and Digital teams to create multi-channel campaigns that include digital, social media, in-branch, and partner promotions.
  • Define launch objectives, timelines, and KPIs to measure acquisition success and maximise market reach.

Channel Optimization & Partnership Development

  • Identify and optimise acquisition channels, such as digital advertising, influencer marketing, partnerships, and branch networks, to increase conversion and drive customer acquisition.
  • Develop and manage relationships with key acquisition partners, including retail and commerce players, ensuring alignment on target audiences and campaign goals.
  • Implement innovative acquisition tactics, such as referral programs, exclusive offers, and bundled packages, to attract new customers.

Market Research & Competitive Analysis

  • Conduct market research to understand customer preferences and behaviors, identifying trends that inform acquisition strategies.
  • Perform competitive analysis to benchmark acquisition tactics and identify market opportunities, ensuring the bank's offerings remain competitive.
  • Use insights from research and competitive analysis to adapt GTM and acquisition strategies, aligning with evolving market needs.

Performance Monitoring & Optimisation

  • Track the performance of acquisition campaigns, measuring metrics such as customer acquisition cost, conversion rates, and customer lifetime value.
  • Gather and analyse customer feedback on acquisition initiatives, optimising campaigns based on customer responses and behaviours.
  • Provide insights and recommendations to leadership on acquisition performance, identifying areas for improvement and growth.

Cross-functional Collaboration

  • Partner with Product, Marketing, Digital, Sales, and Legal teams to align on acquisition strategies and ensure regulatory compliance in campaigns.
  • Coordinate with external co-brand partners on joint acquisition initiatives, ensuring consistent messaging and smooth execution.
  • Act as the primary point of contact for acquisition-related initiatives, managing feedback, dependencies, and stakeholder expectations.

Regulatory Compliance & Risk Management

  • Ensure all acquisition campaigns comply with KSA regulatory requirements, maintaining transparency and accuracy in all customer-facing content.
  • Identify and address potential risks in acquisition initiatives, collaborating with Compliance and Legal teams to uphold regulatory standards.



The Successful Applicant

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field (MBA or relevant advanced degree preferred).
  • 5+ years of experience in acquisition marketing, go-to-market planning, or product management within the financial services or payments industry, with a focus on credit cards.
  • Proven experience in creating and executing acquisition strategies and go-to-market plans that drive customer growth.
  • Knowledge of the KSA banking landscape, particularly in credit card acquisition strategies and regulatory requirements.
  • Strong project management skills with a demonstrated ability to lead cross-functional teams.
  • Analytical thinker with a solid understanding of customer behavior, market trends, and acquisition metrics.
  • Excellent communication and presentation skills, with the ability to convey acquisition strategies to stakeholders effectively.



What's on Offer

  • A competitive salary
  • Generous holiday leave
  • A collaborative and inclusive company culture
  • The opportunity to work in a globally recognised organisation in Riyadh
  • Comprehensive benefits package



This is a fantastic opportunity to join a large, globally recognised organisation in the financial services industry based in Riyadh. If you are a driven and strategic thinker with a strong background in sales, apply today for the Credit Card Acquisition & Go-to-Market Manager role.

Contact
Théo Lambert
Quote job ref
JN-122024-6626055

Job summary

Sector
Marketing
Subsector
Financial Services
Industry
Financial Services
Location
Riyadh
Contract type
Permanent
Consultant name
Théo Lambert
Job reference
JN-122024-6626055