Head of Digital

Job Description
Summary
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Global Bank
Leadership and high impact role

About Our Client

An exciting opportunity for a Head of Digital to lead digital acquisition across a portfolio of products for a global bank. This is a strategic and leadership role, reporting directly to CEO and managing a large digital-first team. You will be responsible driving B2C sales and revenue through developing and implementing digital marketing strategies with a focus on performance marketing, data led marketing initiatives.

Job Description

Lead the digital acquisition strategy, and implement best-in-class practices across paid and owned channels
Deliver against targets, and grow sales for varied lines of business that depend on digital through different phases of the buying journey
Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
Actively manage the funnel performance leveraging a data-first approach
Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
Identify and lead integration of new capabilities and technologies to improve digital targeting
Deliver key insights to business partners to continue to grow current and new

The Successful Applicant

Wealth of experience in Digital Marketing and acquisition
Expert knowledge in Digital paid media and experience leveraging web traffic and personalization/testing platforms tools
Strong understanding of martech/adtech stacks tools
Experience managing large and complex marketing projects
Track record of delivering meaningful marketing programs that drive business success