Head of Digital

Dubai Permanent AED50,000 - AED60,000
  • Global Bank
  • Leadership and high impact role

About Our Client

An exciting opportunity for a Head of Digital to lead digital acquisition across a portfolio of products for a global bank. This is a strategic and leadership role, reporting directly to CEO and managing a large digital-first team. You will be responsible driving B2C sales and revenue through developing and implementing digital marketing strategies with a focus on performance marketing, data led marketing initiatives.

Job Description

  • Lead the digital acquisition strategy, and implement best-in-class practices across paid and owned channels
  • Deliver against targets, and grow sales for varied lines of business that depend on digital through different phases of the buying journey
  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting
  • Deliver key insights to business partners to continue to grow current and new

The Successful Applicant

  • Wealth of experience in Digital Marketing and acquisition
  • Expert knowledge in Digital paid media and experience leveraging web traffic and personalization/testing platforms tools
  • Strong understanding of martech/adtech stacks tools
  • Experience managing large and complex marketing projects
  • Track record of delivering meaningful marketing programs that drive business success

What's on Offer

This is an exciting opportunity to be part of a global bank in a leadership and high impact role. The bank offers excellent package and benefits.

Mistaun Kabir
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Job summary

Online Marketing Management
Financial Services
Contract type
Consultant name
Mistaun Kabir
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