Marketing Director, Cultural Heritage (Saudi National Only)

Saudi Arabia Permanent
  • Play a key role towards marketing KSA's evolving tourism and culture sectors.
  • Contribute towards KSA's remarkable strides in the realm of tourism and culture.

About Our Client

Our Client is a government entity dedicated to promoting and preserving the rich cultural heritage of Saudi Arabia. We are seeking a highly experienced and talented Marketing Director to lead the marketing efforts for cultural assets, positioning as premier destinations in alignment with our client's objectives and marketing strategy.

Job Description

Job Responsibilities:

As the Marketing Director for Cultural Tangible & Non Tangible Assets, you will be responsible for:

  1. Strategy Development:
    • Develop and implement a comprehensive marketing strategy to position Saudi cultural assets as must-visit destinations.
    • Lead the creation of calendar of events, festival, and innovative programs.

  2. Function Building

  3. Program Curation:
    • Oversee the development and execution of engaging cultural and heritage programs, including exhibitions and events that align with the company's vision.

  4. Stakeholder Engagement:
    • Foster positive relationships with key stakeholders, including government bodies, cultural institutions, and local communities.
    • Collaborate closely with internal teams to ensure alignment with the broader business objectives.

  5. Brand Development:
    • Lead efforts in brand development, ensuring a consistent and compelling narrative that resonates with the target audience.
    • Implement marketing initiatives that showcase best practice heritage management and contribute to the overall brand image.

  6. Awareness and Outreach:
    • Develop and execute go-to-market strategies for new cultural assets, maximizing visibility and engagement.
    • Drive initiatives to raise awareness of the developer's commitment to heritage preservation and cultural enrichment.

The Successful Applicant

  • Saudi National
  • Minimum of 10++ years of experience in marketing, with some relevant focus on destination marketing, cultural events, and heritage management is a must.
  • Proven experience in building and leading teams.
  • Strong strategic thinking and execution skills.
  • Excellent communication and interpersonal skills.
  • Demonstrated success in partnership strategy and stakeholder engagement.

What's on Offer

Attractive compensation benefits on offer commensurate with experience.

If you are a dynamic and experienced marketing professional with a passion for cultural preservation, we invite you to join us in shaping the future of Saudi Arabia's cultural landscape. Apply now to be a part of this exciting journey.

Reach me at zaheen basheer @ michaelpage dot ae

Zaheen Basheer
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Job summary

Leisure, Entertainment & Travel
Public Sector
Saudi Arabia
Contract type
Consultant name
Zaheen Basheer
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