Marketing Director

United Arab Emirates Permanent AED45,000 - AED50,000 per month (AED540,000 - AED600,000 per year)
  • Are you a marketer specialised in foodservice?
  • Are you looking to join a leading, global player?

About Our Client

Leading, Household Favourite, Global Brand. The business are an equal opportunity employer with a diverse, inclusive, merit-based, and equitable workplace. They are a global family-owned company and proud to reflect the diverse communities around the world in which they live and work. They embrace diversity driving their creativity, resilience, and success.
 

Job Description

Key responsibilities will include:

Marketing Strategy / Key Initiatives

  • Ability to identify and develop Brand growth strategy, based on category/ product knowledge objectives, market characteristics, and cost implications.
  • Synchronize & collaborate with Int'l Marketing teams and MENA Sales teams to roll- out strategic initiatives across region and per local fit.
  • Initiate category, customer/ consumer research studies and analyze findings across various emerging trends for different channel business segments.
  • Utilize strong analytical ability to evaluate end-to-end customer/ consumer experience across multiple segments and touch points.
  • Conduct economic and commercial surveys to identify major opportunities.
  • Initiate and formulate key activities to promote products in integration with Segment Directors, Sales teams, RTM partners and key customers.
  • Coordinate and participate in promotional activities and trade shows.
  • Evaluate emerging technologies. Provide leadership and perspective for adoption where needed. Design Digital Strategy and further develop our social media platform(s).
  • Measure and report performance (Payback analysis) of all marketing activities, and assess against goals (ROI and KPIs).
  • Manages Brand/ Product financial aspects of concept development, Support budgets, expenditures, research, etc.
  • Communicate & collaborate with agencies, qualitative and quantitative research institutions.

Portfolio/ Product Management

  • Apply Portfolio Management techniques to optimize range, Mix, reduce complexity and provide competitive leadership through innovative products and solutions.
  • Develop Category Management methodologies to add Value and create competitive edge.
  • Develop Marketing tools/ enablers for various business channels/ segments - Product Catalogues, Sales tools, POSM, etc.
  • Safeguards brand trademark, copyrights and royalty where applicable.
  • Review product information and trade regulatory components of all product labels and packaging artwork to ensure compliance of claims, ingredient and nutritional statements, certifications and standards.
  • Lead on the product development/ change process where needed - inclusive of product specifications as well as design, color, and packaging.

The Successful Applicant

The successful candidate will possess the following prerequisites:

  • Bachelor's degree in Marketing, business administration or relevant field - MBA is a plus
  • FMCG Marketing experience is a MUST - 10- 15yrs.
  • Strong leadership skills with focus on driving results, collaboration, driving engagement and inclusion (as part of leadership team, as marketing leader)
  • Strategic capability and entrepreneurial manner. Ability to roll sleeves up!
  • Strong stakeholder management and cross functional working, managing global and local stakeholders.
  • Foundational data & digital skills
  • Bilingual (Arabic & English) / desirable
  • Strong communication skills, analytical skills and project management capabilities
  • Pro- active problem solver, result- oriented, flexible with the ability to work independently and with other team members.
  • Creative under pressure and able to manage change with the ability to multitask and prioritize workload in a fast- paced, yet lean environment
  • Passionate, enthusiastic, flexible, willing to travel, work- hard and committed. A Team- Player with excellent communication skills and ability to work cross-functionally and cross-culturally.

What's on Offer

There is a competitive package on offer and an unrivalled opportunity to lead one of the leading business' globally with a highly dynamic, fast-paced, entrepreneurial culture and family feel environment.

Contact
Sevda Savas
Quote job ref
JN-082022-5711505

Job summary

Sector
Marketing
Subsector
FMCG & Consumer
Industry
FMCG (Fast Moving Consumer Goods)
Location
United Arab Emirates
Contract type
Permanent
Consultant name
Sevda Savas
Job reference
JN-082022-5711505