Product Marketing Manager - Egypt - e commerce

Cairo Permanent
  • Solid knowledge of website analytics tools (NetInsight, Webtrends)
  • Experience in e-commerce or Tech industry

About Our Client

Our client is an international e-commerce start-up. As part of its North African growth strategy, we are looking for a Senior Product Marketing Manager to be based in Cairo, Egypt.

Job Description

Based in Cairo where the Group is hosting activities' development and reporting to the Product & Marketing Director, you will play an important role in developing products' marketing strategy.

In line with this role, you will be expected to fulfill the following assignments :

  • Developing overall strategy and tactics to get the word out about the Group's brand and drive qualified traffic to digital channels,
  • Developing product marketing strategies (pricing, advertising, product launching),
  • Deploying successful marketing campaigns and own their implementation from ideation to execution with various teams (design, content, growth hacking, and products),
  • Studying Group's products to translate details into benefits for various user personas,
  • Following and analyzing market trends to position products adequately,
  • Analyzing consumer behavior and adjusting advertising campaigns accordingly,
  • Producing valuable and engaging content for Group's digital products that attracts and converts target audience in Egypt and the MENA region,
  • Evaluating products performance using relevant KPIs and feedback from existing and prospective customers,
  • Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against,
  • Testing marketing product features, releases and ad copies,
  • Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely,
  • Building strategic relationships and partnering with key industry players, agencies and vendors.

The Successful Applicant

You are BA educated together with a minimum of ten years' experience at similar roles with international companies of the e-commerce/Tech industry in Egypt. International experience will be appreciated and proven experience with integrated marketing campaigns tactics and solid knowledge of website analytical tools. You have a great sense of aesthetics with keen eye for detail besides, you have a passion for numbers and making sense of metrics..

What's on Offer

Local attractive package

Contact
Aude Badran
Quote job ref
681579

Job summary

Sector
Digital
Subsector
Online Marketing Management
Industry
Technology & Telecoms
Location
Cairo
Contract type
Permanent
Consultant name
Aude Badran
Job reference
681579