Regional Consumer Marketing Manager

Dubai Permanent AED35,000 - AED45,000 per month (AED420,000 - AED540,000)
  • International Medical Devices
  • Growing entrepreneurial company mindset

About Our Client

A growing and international Medical Devices company

Job Description

* Develop, implement, and modify based on performance a marketing plan both on- and off-line, identifying specific marketing decisions and actions to achieve conversions

* Manage agency partnerships

* Understand market restrictions for advertising medical devices to consumers in target markets

* Analyse the competitive landscape encompassing direct and in-direct competitors

* Understand consumer decision-making and market segmentation

* Regularly perform a brand audit and identify areas of improvement

* Test new channels and methods for reaching consumers

* Create a patient toolkit and provide and materials to assist the Sales team to function effectively

* Engage with key stakeholders (consumers, shoppers and consumer insight) to optimise messaging and deliver business results, objectives and strategies.

* Work together with the Sales and Product teams on promotions and consumer-facing touch points

The Successful Applicant

Education Bachelor's Degree in Marketing, Communication, Business Administration, or equivalent. Master's Degree is a plus.

A minimum of 7 years in marketing in Medical Device/Pharma or Healthcare marketing is a must with a B2C focus

Proven track records in building brand equity directly to consumers

Minimum geographies covered GCC

What's on Offer

Join a multinational growing company with an entrepreneurial mindset within an increasing product range.

Zeineb Daghfous
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Zeineb Daghfous
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