Sales and Marketing Director

Commercial Strategy

• Develop commercial strategies identifying market opportunities and detailing target segments, product specifications and features, pricing and positioning in line with the overall business goals.
• Support the Executive Management in formulating project-specific sales and marketing strategies and budgets.
• Support feasibility studies with commercial insights (market trends and opportunities, product requirements, achievable sales rates, absorption rate, sales and marketing budgets, etc.).
• Sales Management
• Recommend sales plans, including pricing structure, payment terms, inventory release plan, sales force structure (internal and external) and commissions.
• Set targets and KPIs for internal and external sales teams, monitor performance, and provide guidance to achieve revenue objectives.
• Monitor and analyze sales and collection performance, revenue forecasts, and key financial metrics.
• Identify areas of unsatisfactory performance and implement corrective measures and potential performance improvement opportunities promptly.
• Update sales and marketing budgets based on ongoing internal and external changes, detailing the impact on financial and funding requirements.
• Define and oversee the customer journey and experience across all touch points.
• Define requirements, oversee implementation, and manage sales centre operations. Job Title Sales and Marketing Director Department Business Development Reporting Head Deputy CEO
• Drive and manage the activation and engagement of external brokers and conduct periodic training on project and service offerings.

Marketing and Branding

• Develop and execute comprehensive marketing strategies to enhance project visibility and drive lead generation.
• Oversee the preparation and maintenance of marketing materials, including, but not limited to, brochures, factsheets, videos, websites, online collaterals, call center scripts, and FAQs.
• Oversee marketing and advertising campaigns, events, digital and social media presence and activities, PR, and customer communications.
• Review and analyse PR and marketing spend performance and submit periodic reports and recommendations.
• VIP Customers and Strategic Partnerships
• Develop a VIP customer list and build close business relationships with them.
• Prepare business proposals for partnerships and collaborations with external entities (e.g. large investors, financial institutions, etc.).
• Negotiate partnerships and collaboration terms.
• Support with investors' and partners' requests and requirements.
• Participate in relevant exhibitions and events to promote the company's activities.
• CRM Roll-out and Management
• Drive the selection, development, and effective roll-out of a CRM solution
• Maintain a comprehensive and useful customer database and ensure the confidentiality of customers' information is always maintained.

Market Analysis and Insights

• Stay abreast of market trends, competitor activities, and industry developments.
• Conduct market research, analyze data, and identify opportunities for growth, market positioning, and product/service enhancements.
• Share monthly reports about relevant market trends, new launches, etc.
• Organization Development
• Develop Policies and Procedures related to Sales and Marketing.
• Ensure integration of lessons learned and evolving best practices into key projects in pipeline.
• Team Management
• Determine team staffing requirements, interview and select suitable candidates.
• Develop and implement annual Key Performance Indicators (KPIs) to measure and assess individual team members' contributions.
• Develop and mentor junior team members.

General

• Ensure compliance with industry regulations, legal requirements, and ethical standards. Uphold integrity, transparency, and professionalism in all business practices.
• Actively strive for continuous improvement in all business processes and provide recommendations on improvement opportunities.
• Attend meetings, conferences, exhibitions, and training courses as required and strive for continuous professional development.
• Support the implementation of the Audit and Risk Department's recommendations.
• Perform related duties and special projects as directly assigned by the Senior Management.