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Webinar: COVID-19 Impact on the FMCG Industry

How can FMCG companies find solutions to maximize their potential during the COVID crisis? Michael Page hosted a webinar on 21 April 2020, which addressed some of the challenges posed by the outbreak of the virus, and the emergence of new and innovative opportunities for Supply Chain, Inventory Management, Channel & Category Management/ Development (Sales & Marketing) and Customer & Partner Management within the FMCG business.

Our webinar featured insights from Ali Akhtar Shaikh (Commercial Director MEA - General Mills) and Marcos Delorenzo (Marketing and New Business Director MENA - JBS).

 

Register to view the full webinar recording:


Speaker Bios

Akthar Shaikh (Commercial Director MEA - General Mills):

Ali is currently the Commercial Director for General Mills across the MEA region, as well as the Marketing Capabilities Director across AMEA. Ali has over 18 years of experience within the FMCG industry with flag ship companies such as Unilever, Kraft, Mondelez and now General Mills. With a strong background in Marketing and Sales, especially within Emerging Markets, Ali has a demonstrable track record of growth across multiple FMCG categories.

Marcos Delorenzo (Marketing and New Business Director MENA - JBS):

Marcos is a senior food specialist with over 20 years of experience working in largest protein food companies in the world such as JBS and BRF. Marcos has developed extensive experience International Sales and Marketing, with leading positions in different regions: Middle East, Eurasia, Europe and Asia. Since 2017, he has been the Marketing & New Business Director for JBS/Seara, the largest Chicken and Beef Producer in the World.