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The UAE Secretarial and Business Support market is expected to remain strong in 2027, driven by continued business growth and investment across the region.Demand for Executive Assistants, Office Managers, and Business Support professionals is expected to increase, with employers placing greater value on candidates who can act as strategic partners, manage stakeholders effectively, and support business operations beyond traditional administrative responsibilities.Additionally, digital transformation and AI adoption are expected to reshape the function, increasing demand for professionals with strong technology skills, commercial awareness, and the ability to thrive in fast-paced, evolving environments.Despite ongoing market uncertainty and varying levels of hiring activity across sectors, salary benchmarks within the Secretarial and Business Support market have remained broadly consistent. While some industries continue to experience greater impact than others, demand for experienced Business Support professionals has supported stable compensation levels across the marketOverall, organisations are likely to favour adaptable, proactive, and highly skilled Business Support professionals who can contribute to both operational efficiency and long-term business success.
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