Marketing Communications Specialist - B2B Industrial/Energy

Dubai Permanent AED216,000 - AED240,000 per year View Job Description
We are looking for a hands-on Marketing Communications Specialist to support the execution of the marketing strategy across digital channels, executive thought leadership, content marketing, and demand generation.
  • Growing Company
  • Marketing & Communications

About Our Client

Our client helps heavy industry decarbonize by replacing fuel-based steam with solar thermal heat. This reduces energy costs and improves long-term energy security. Their proven technology is already operating some of the world's largest solar steam projects across sun-belt regions in oil and gas, metals, and mining.

Job Description

Content Creation & Writing

  • Research, write, and edit high-quality B2B content across all channels (social posts, newsletters, executive communications, campaign copy, and marketing materials)
  • Produce content that meets the standard of leading B2B brands ( clear, authoritative, and insight-driven, not promotional)
  • Translate complex industrial and energy topics into sharp, accessible content for senior business audiences including CFOs, CEOs, and policy makers decision-makers
  • Monitor industry trends, activity, and market developments to identify timely content opportunities
  • Maintain a consistently high editorial standard across everything published under the company name.



Social Media Management

  • Own and manage the social media content calendar across LinkedIn, X, and YouTube
  • Write, schedule, publish, and monitor content aligned with the brand, messaging, and business priorities
  • Track social interactions, audience engagement, and platform analytics (identifying what performs and why)
  • Provide regular performance reports with clear insights and recommendations
  • Stay close to market trends and best-in-class B2B content to continuously raise the bar on what the company publishes



CEO Thought Leadership

  • Own and execute the CEO's LinkedIn thought leadership program end-to-end - content calendar, drafting, editing, publishing, and performance tracking
  • Develop and maintain a compelling, authoritative executive voice that reflects the positioning as the world's leading industrial heat platform
  • Identify timely angles from industry news, policy developments, and market events for executive commentary
  • Support broader executive communications and key company announcements



Agency & Creative Coordination

  • Work closely with external creative agencies, designers, and video producers to brief, review, and deliver marketing assets
  • Write and own creative briefs for social media visuals, short-form videos, charts, and campaign assets
  • Ensure all agency output meets brand standards, messaging hierarchy, and editorial quality before publication
  • Manage feedback cycles and timelines to keep content production on track



Newsletter & Audience Communications

  • Write, build, and manage newsletters for customers, partners, and investors through HubSpot
  • Maintain audience segmentation and mailing lists
  • Monitor engagement metrics and continuously improve content performance based on data



Analytics & Reporting

  • Track and report on performance across social media, content, and newsletters
  • Monitor key metrics including reach, engagement, audience growth, and content effectiveness
  • Provide regular, actionable reporting to the Head of Marketing
  • Use data to inform content decisions and improve performance over time



The Successful Applicant

  • 3-5 years of experience in B2B marketing and content marketing, ideally within the industrial sector
  • Exceptional written and verbal English skills
  • Proven experience managing social media channels, content calendars, thought leadership programs
  • Strong understanding of email marketing, audience segmentation, and campaign performance tracking
  • Strong analytical, organizational, and project management skills
  • Excellent attention to detail and editorial quality
  • Exposure to account-based marketing (ABM) and enterprise sales environments is a plus
  • Experience working with external agencies and creative partners



What's on Offer

  • High level of ownership and visibility across the organization
  • Dynamic and collaborative environment with close interaction across teams
  • Hands-on culture with short decision-making paths
  • Opportunity to work closely with senior leadership and contribute to strategic initiatives
  • International exposure across global markets and customer segments
  • Flexible working arrangements supporting productivity and collaboration
  • Professional growth through skill development and cross-functional learning
  • Team-oriented culture focused on continuous improvement, innovation, and impact
Contact
Antoine Ratajczak
Quote job ref
JN-102026-7131723

Job summary

Sector
Marketing
Subsector
Industrial & Utilities
Industry
Energy & Natural Resources
Where
Dubai
Contract type
Permanent
Consultant name
Antoine Ratajczak
Job reference
JN-102026-7131723