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Social Media Manager

United Arab Emirates Permanent AED25,000 - AED30,000 per month (AED300,000 - AED360,000 per year) View Job Description
Join a growing wellness brand where you'll lead social media strategy, content creation and community engagement across key digital channels. You'll bring the brand's voice to life through compelling storytelling, creator partnerships and audience-first content that inspires everyday well-being.
  • Lead the social voice of a fast-growing wellness brand
  • Create engaging content and build a thriving community

About Our Client

Our client is an innovative wellness brand dedicated to helping people make healthier lifestyle choices through education, products, and community engagement. Combining expert insights with a relatable and approachable voice, the business is redefining how consumers interact with wellness every day.

Job Description

  • Develop and execute a social media strategy across Instagram, TikTok and emerging platforms, driving brand awareness and community growth.
  • Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features.
  • Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns.
  • Research, script, film and edit content that translates complex wellness topics into accessible and engaging narratives.
  • Build and nurture an active social community through thoughtful engagement, conversations, polls, Q&As and user-generated content initiatives.
  • Collaborate with founders, wellness experts, creators and internal stakeholders to deliver authentic and credible brand storytelling.
  • Identify and manage influencer and creator partnerships, from briefing and content review through to delivery and reporting.
  • Monitor performance metrics including engagement, reach, retention, saves and shares, leveraging insights to optimise content and social growth strategies.

The Successful Applicant

  • Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand.
  • Demonstrated success in developing content strategies that drive engagement, audience growth and community participation.
  • Strong storytelling and editorial skills, with the ability to simplify complex topics into compelling, audience-friendly content.
  • Excellent English copy writing skills with a warm, engaging and brand-conscious communication style.
  • Hands-on experience creating short-form video content, including scripting, filming and editing.
  • Proficiency with social content and creative tools such as CapCut, Canva, Adobe Creative Suite or similar platforms.
  • Strong understanding of Instagram, TikTok, social media analytics and current digital content trends.
  • Highly organised and collaborative, with the ability to manage multiple projects while working effectively with cross-functional teams.

What's on Offer

  • Opportunity to play a key role in shaping a growing and impactful wellness brand.
  • Collaborative environment with exposure to founders, creatives, and industry experts.
  • Competitive salary package with opportunities for professional growth and development.



Contact
Rasha Russel
Quote job ref
JN-102026-7121497

Job summary

Sector
Marketing
Subsector
Retail
Industry
Retail
Where
United Arab Emirates
Contract type
Permanent
Consultant name
Rasha Russel
Job reference
JN-102026-7121497